5 Ways to Shake the Dust From Your Email Program

As a marketing channel, email isn’t going away. But your readers might if you don’t constantly look for new ways to engage them.

After almost 15 years of commercial viability, email can look a little stodgy next to shiny new toys like social-network marketing (Facebook, MySpace), widgets, blogs and microblogging (Twitter, Plurk, FriendFeed).

If you think you have done all you can with your email program, think again. Email isn’t just the longest-lasting flash in the pan. It’s a durable communication channel that will adapt to and maybe even outlast any challengers.

Still, your email program probably could stand a little smartening up. Need some ideas? Test-drive any or all of these. If they work, great! If they don’t, chalk it up to experience and keep trying. Read the complete article about refreshing your email programs on iMedia Connection.

Posted on Tuesday, September 2nd, 2008 l Permalink l Digg l del.icio.us

Tags: Campaign A/B Testing, Effective Campaigns, Email Marketing, List Management, Mobile, Refreshing Campaigns, Social Media